Tuesday, May 02, 2006

Whatcha Lookin’ At?

[[B E H A V I O R]] * Here’s something I find interesting. According to a recent (and, it should be mentioned, unscientific) survey by Blogads, “a company that many leading political blogs have used for ad placements,” the majority of people who read blogs devoted to the ups and downs and perpetual spinning of politics aren’t the young folks most prone to read things on the Web and most optimistic about government’s role in improving their world. Instead, reports The Washington Post, “political blog readers tend to be age 41 to 50, male (72 percent), and earn $60,000 to $90,000 per year. Two in five have college degrees, while just a tad less have graduate degrees.” The survey also notes that “political blog readers tend to read blogs for 10 hours per week, often for ‘news I can’t find elsewhere.’”

“These are not people who are politically idealistic and born yesterday,” Markos Moulitsas Zúniga, who runs the well-trafficked blog Daily Kos, tells the Post.

Of course, as the newspaper points out, “Several major conservative blogs didn’t take part in the survey, which was posted on 110 sites, and so the numbers were weighted in favor of Democrats.” Blogads president Henry Copeland “said Republican blog readers tend to be older, more often male, have higher incomes and less education than Democratic readers--but only by small degrees.”

The full survey results can be found here.

(Hat tip to TalkLeft.)

MORE INSIDE BASEBALL: Speaking of political blogs and the dogged souls who write them every day, I want to direct you to a Chicago Reader profile of Georgia Logothetis, the 23-year-old Windy City activist who writes for Daily Kos under the nom de plume “Georgia10.” As was true with most of her friends, according to the story, I’ve been appreciating Ms. Logothetis’ work for a long time now, without having any knowledge of her true identity. It’s good to finally put a name and face to this most adept and thoughtful blogger.

READ MORE:Demographics of Democratic Blog Activists,” by Chris Bowers (MyDD).

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